Varley is a performance-first lifestyle brand committed to creating technically innovative, fashion forward apparel for the modern woman. With headquarters in London and Los Angeles, we take a technically advanced approach to up-to-the-minute design that blends London’s cosmopolitan elegance with L.A.’s active lifestyle.
We design performance driven, timeless, wearable pieces that you will come back to again and again. We differentiate ourselves through innovation, product performance and quality, and by solving problems for the modern athlete. For us the form and function of each piece has to support our multi-tasking lifestyle. From the school-run to the office, from the ballet barre to the boxing ring, the modern woman’s routine has a changeable nature which demands high-performance active-wear with a high-fashion aesthetic.
Skin By SAME
SAME Los Angeles is a designer line of swimwear handmade in Los Angeles and crafted out of the highest quality Italian swim fabrics. The line is designed by stylist and fashion influencer Shea Marie combining her love of fashion and life in California.
"We are in a new era of swim - where it is really becoming a respected form of fashion. It's exciting. I wanted to create something wearable but also fashion forward. Something chic and classic with a twist that could appeal to all women," says Marie of her debut collection.
From the beach to the streets, the Beach Riot babe is a new wave feminist; a stunning rebel who lives life to the fullest and colors outside the lines. A boss babe by day and a party rioter by night the BR Babe has it all. Her style is modern and unapologetically bold, yet always effortlessly chic. Sunkissed year round with an ‘I woke up like this’ look, the Beach Riot babe is the perfect mix of California cool and modern magnetism. Whether rocking a one piece as a bodysuit with cut-off jeans or a bikini top with a high waisted skirt she’s never afraid to be bold and creative with her style. A babe on the go, she sweats her heart out in style and follows up her workout with a champagne brunch with her squad. She’s spontaneous and always ready to jetset around the globe with her passport and favorite Beach Riot bikinis in tow.
Selkie is a new ready-to-wear luxury collection that offers a range of fabrics, styles and sizes without compromising softness and simplicity.
Selkie takes a feminist approach, offering high-end, artistic and whimsical garments from XS to 2X. The collection tells a story of passion, fantasy and female friendship, and encourages women to feel confident in their own skin.
Every garment is made to feel timeless. Each piece is a classic you will want to keep forever. It is designed to stay in style in this world of cheap, fast fashion. Nothing is too trendy or too revealing and it's made to be worn throughout the changing seasons. Comfortable, high quality and flattering.